WHEN IT ALL BEGAN

2017

Enchanted Drinks was founded by Danielle. After searching endlessly for flavourless shimmer to enjoy at her Hen Party, she realised there was a huge gap in the market.Danielle launched the business from her bedroom, with just £50. After hours of testing and product design, the first ever selection of Enchanted Drinks Shimmer Powder, was launched 🎉 

1 WEEK ON

Within 1 week of launching, we were spotted by a large clothing company and overnight, we went Viral! Demand for Enchanted Drinks products went through the roof, and Danielle and the family, worked round the clock to keep things moving.

WE BOUGHT OUR FIRST OFFICE

2018

As product ranges grew, orders increased and space became limited, we bought our first ever office! As our business expanded, Danielle's brother, Liam, came on board to help run the business, leaving his career as an accountant to be a joint owner of Enchanted Drinks. 

LOCKDOWN HIT

2019

In 2019 LOCKDOWN HIT! We spotted a clear need for being able to deliver gifts to loved ones, when visitng wasn't an option. With this in mind, we expanded our products from just drink shimmer, to include a variety of alcohol gift sets. We didn't know what lockdown meant for our business, but we were lucky to see things boom and sales skyrocket!

COCKTAIL KITS

2022

In 2022 we released our first Cocktail Kits. This was a brand new product for us and a new creation in the industry. We were absolutely delighted by the response to our launch. Our cocktail kits have become the bread and butter to our business. We have since released a cocktail subscription which has been a success for nearly 3 years!

FAST FORWARD

2025

Fast-forward over six years later, and business expanded to something we are extremely proud of, with over 50,000 orders. Danielle has since parted ways with the company and started on a new path in children's nurseries. Liam is now the sole owner and director of Enchanted Drinks and is full steam ahead on scaling the business further.  We have since rebranded, improved our products, and worked hard on developing a better customer experience.